Milan Design Week 2010

made a short term friendship with the Finnish Marimekko ladies. they have to get an award for consistency. This is such a loud testimony to simplicity works. This kind of makes me think of Charlie and the chocolate factory.

Above this floor – in Jannelli, I came across the wallpaper factory which was a very inspiring environment. They had a wallpaper with red green and blue channels of which you would see different images according to the filters they would be projected from (either via glasses or adjustable light sources). For all else a mix of eras, materials and ornaments.

Yet first, free cocktails :)

Along this experimentation walls there was one ambassador; in possibly the most surreal room of all, a woman who striked me as being a french woman travelling from the past.

She was shining of some kind of joy, and when I was talking to her it was kind of eliminating everything else around. She told me she based her room design around much of japanese sensuality, blending the geisha in with the tulips, creating this romanticized pastel, a seemingly naive but dreamy world. It was really interesting to hear her talk about her design; she was really into it.

A second feature that was interesting was the glossification of some of the wallpaper; the solidifying of glue and having wider use of the material if desired, also for ground. Matching wallpapers is a challenging mission, especially with same themes, when contrast is less possible.

Designed by you; said so many times. On the spot for this occasion.Nicely done from the architect to have these separation spaces, and ambient lightningt beyond. The enthusiast drawing had to sit on his friends shoulder to finish his sketch. I had to change film, and sadly it took longer than the time before he was done. It was quite comic.

A swiss primadonna, at the design hotel in tortona. ;)

Markeetingwise, always gonna get you there.

1 Response to “Milan Design Week 2010”


  1. 1 Georg

    What a great pictural essay and what a fine piece of reading – the finest I’ve been reading about Milan fair! Hope to have a glass of sparkling again someday with you. All the best, Georg (of Pudelskern)

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