Future of The Book

August 2010 - September 2010

Team

Robert Lenne, Interaction Design Lead Christina Nizar, Communication Designer Joachim Falck-Hansen, Interaction Designer

Design Process

Ideation, Sketching in Motion, Paper Prototyping, Art Direction, Motion Design, Filming, Postproduction

Background

IDEO New York had an interest to create a vision piece about the future of the book in the wave of the rst iPad being launched in 2010.

This bluesky project was meant to act as a provocation to create discussion around the possibilities for design & technological innovation in the publishing industry.

The project reached a global audience and engaged discussions about the technology. In the Autumn of 2010, the lm was acclaimed with a Webby Award.

Role

Under direction from the Interaction Design Lead, I was able to lead the Delivery Phase of this project.

Following the New York studio brainstorming, I brought forwards the strongest ideas, sketched interactions, developed storyboards and planned the entire production in terms of animation and filming.

I worked closely with my communication design colleague to prepare the assets required for the film about the three concepts.

My final responsibilities involed planning, filming, editing and all motion graphics and delivery of this narrated video.

Physical and Video Prototyping

Examples of in process; defining greenscreen best techniques, trialling compositions and lighting.

Video Tests

To get the video right, required a lot of prototyping in motion as well as video tests.

First of all, the lightning and palette needed to be consistent with screen content. Following this, were essential aspects of timing; essentially with having a constraint of 3 minutes to match the recorded script.

Ultimately, the narrative is assisted by the choice of artifacts around the concept of each tablet.

Behind the Scenes

The setup consituted of a hack of materials availble in the office. Using the paper roll the canvases were available to slowly pan into view and allow for the smooth filming.

Launch of 'Future of The Book'

The much anticipated release went live in September 2010, a month after production was complete. Press reached broad with coverage from Wired,  GuardianSwissmissGood , Fast Company and more.

In the subsequent Webby Awards, it won in the category: Experimental & Weird, Online Film and Video.

Until today, it has managed to be the most viewed video from IDEO.

The setup consituted of a hack of materials availble in the office. Using the paper roll the canvases were available to slowly pan into view and allow for the smooth filming.

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