Platts App
TEAM
Design Manager Joel Gill
UX Consultant Joachim Falck-Hansen
UX Consultant Kayode Olorunfemi
UX Consultant Enor Anidi
Tech Lead Santiago J. Castiñeira
Director, Product Management Jamie Matlin
DESIGN PROCESS
Market Research | User Journeys | Paper Prototyping | Digital Prototyping | User Testing
CHALLENGE
In 2015, the design team at Platts was briefed to kick off the Platts app - an offering to deliver quick and easy access to their core offering - Prices, Market News & Alerts. By virtue of the entire team workshopping and tasking this the timelines were within a few weeks.
As a team we needed to understand the functionality and constraints of Platts on the Net, research its workflow & attain a firm understanding of competitors such as Bloomberg, Thomson Reuters & others. With this insight we were tasked to pitch what the Platts App ideally would look like & solidify the business need to build it.
ROLE
My contributions in this project included the rapid progress of user journey mapping, followed by lofi to hifi protytping the IOS prototype built for user testing for users across four continents.
Understanding the Product
As one must, truly understand what the product is. We did this as a team, shadowing the teams connecting with client support to run us through the application (limited to windows computers).
Prices were currently being pulled out by reference to a symbol name, which we learned was somewhat a laborious process to perform on a desktop environment.
Flow Mapping
In an attempt to connect the dots, I visualised a diagram on the relationship between the screens needed.
User Journeys
Rapid iterations to understand what the user wants to use the app for. The screens catered for tailoring the content on an onboarding experience, by profile & geography.
IOS Screens for User Testing
I created the following screens for a prototype that I produced in Axure. It served as the foundation for a prototype in Android with the same user journeys, ultimately with an understanding that Android served the testing market.
Workshops
As an opportunity to advance the proposition and align with existing products from S&P Global Market Intelligence, I was asked to facilitate a workshop in Wall Street with Jamie Matlin, John Frazee, Inae Lee to help identify ways to consolidate between the two app offerings and streamline critical functionality like alerts.
The workshop took place over two days and was was incredibly helpful in nurturing an important working relationship between departments.
Search Experience [Native]
With an opportunity in 2020 to influence the evolution of the app - I was asked to pitch concepts around simplified navigation as well as improved native search experience, something I was able to contribute to having lead the genesis designs of Platts Search on the desktop plattform.
