Hello, my native name is Joachim [yow·uh·keem] yet some humans prefer to call me Jojo.

Originally from Norway, I’ve called London home since 2011. My design career has taken me from the skyscrapers of Hong Kong to creative hubs like New York, Amsterdam, and Rome—each place enriching my approach to crafting meaningful, user-centered experiences.

As a Lead Product Designer, I thrive on working with interdisciplinary teams to tackle complex challenges across diverse sectors, including News, Media, Fintech, and Branding. Partnering with trusted organizations like the BBC and S&P Global, I’ve had the privilege of leading transformative projects that prioritize user needs and create strategic frameworks for engaging stakeholders.

My work includes leading branding initiatives like Shell Rebrand 2.0 and developing responsive platforms for innovative fintech startups like Banxt. From data-intense platforms in vessel tracking to dynamic analytics tools, I bring clarity and simplicity to intricate design projects.

I’m passionate about turning complexity into elegant, intuitive solutions that serve users at every level. My aim is to drive transformation in each project, shaping designs that leave a lasting impact.

Design experience

2021 - 2024

Shell
In October 2021, I was entrusted with leading the design process and guiding the Shell Brand team through a major rebranding initiative. This involved collaborating with global design agencies and internal teams from Rio de Janeiro to Manila, ensuring that user feedback and insights were at the forefront of the process.

I successfully streamlined and simplified Shell’s complex network of websites, including Brand Central and Creative Hub, delivering a seamless transformation that prioritized both accessibility and a user-centric approach.

In 2021 I was rewarded for outstanding contribution to the success of the Brand 2.0 release.

In my final 8 months, I worked closely with the humans from Shell Renewable Energy Solutions, leading the Houston-based team in the design strategy and implementation of the new Brand Standards.

I ensured consistent application across various channels, while maintaining strict adherence to accessibility guidelines and brand compliance.

The portfolio breadth included support for the Shell Energy Brazil website, Broker Portal and simplifying the diverse range of design available, with an emphasis on accessibility, and user needs where possible.

View 'Shell Brand 2.0' Design Project ⟶

2016 - 2020

S&P Global
In the range of five years, I have worked independently as a Design Consultant in the Energy sector in London, New York & Denver.
 
Through my own company, I freelanced for S&P Global Platts for five consecutive years, focusing on design experiences driven by maps, financial data, and editorial analysis. 

My key contributions include:

  • Led design efforts for MVPs by commodity, migrating market data from legacy PDFs across various sectors (LNG, Shipping, Petrochemicals, etc.), aligning designs with evolving business needs and presenting to C-level leadership. The centralized effort became the backbone of S&P Global Dimensions.

  • Directed design for multiple verticals, including the Dashboard and Search Experience, optimizing the discoverability and usability of 50,000+ prices, market-critical editorial, and analytical content.

  • Initiated and led the redesign of cFlow, a key geospatial intelligence product tracking 60,000+ vessels. Conducted user research in Singapore, New York, and London, auditing the legacy platform and completing the MVP redesign within two months, and served as the lead for all sebsequent developments and improvements to the end of my contract.

2011 - 2016

BBC
In 2011, I moved from Sweden to London and joined a company I admire - the BBC, where I spent five years as a design practitioner.

During this time, I deepened my expertise in Design Culture, Stakeholder Management, and Technology, while gaining hands-on experience with Responsive Websites, Mobile, and TV Apps.

Key projects as a Senior UX Designer included:

  • Design lead for a cultural arm of the BBC - Space Arts, working in Somerset House on native platforms for submitting and monitoring creative projects, such as Short Films, Operas, Interactive Experiences.

  • Led and Oversaw the User Testing and final deliverables when the TV channel BBC Three switched to an online offering .
    I worked closely together with Chief Design Officer Colin Burns in advancing the BBC Design system (BBC GEL), given the pioneering nature of the platform for their more digital savy young audience.
In 2014, I worked under the lead of David Man on the redesign of the BBC News App, and played a key role in the Visual Design and Interaction design on both IOS and Android.

This work involved a very close collaboration with Adil Hussein, Information architect as well as the respective development teams.

The following BBC article gives a glance of the App Launch.

View 'BBC News App' Design Project ⟶

2009-2010 

IDEO
During my MA in Interaction Design, I was delighted to work with IDEO, both in Munich and New York - two exceptionally inspiring environments. These experiences exposed me to fast-paced, dynamic projects with clients in Milan, Lugano, and Madrid.
 
I contributed to both conceptual and real-world projects across Retail, Healthcare, and Education. My final and favorite project was the Brainchild of Robert Lenne - ‘The Future of the Book,’ where I was responsible for the Filmmaking and Interaction Design.

The film garnered widespread recognition and media exposure and won a Webby Award in New York in 2012.

Moments along the way

Without people you don´t have much.

A lot of the motivation over the years has been the connections with humans, and I feel lucky to have worked with so many brilliant teams over the years in London & New York.

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Passions at play 

Photography, drawing, and music production are creative outlets that deepen my connection to the world and form the basis of telling stories, moods and ideas.

Paintings - Haarlem 2022
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Brooklyn

Let's Connect

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